Client: Ford Product: 360º Campaign Date: 2012 Studio: UniWorld Group
Description: In support of the Ford Fusion launch, we generated a campaign targeting African American car shoppers through traditional and digital media. For many AA shoppers, Ford is not perceived to be a cool or relevant brand. The strategy was to re-engage these shoppers by delivering a “Brand New” look at Ford and their line of Super Segment vehicles. Traditional paid media led to a branded microsite on Ford.com which contained snackable/shareable videos. These videos were also posted within the Ford social eco-system to expand the audience reach.