Client: Ford Product: 360º Campaign Date: 2013 Studio: UniWorld Group

Description:To sustain support of the Ford “super segment” line of vehicles (Fusion, Focus & Escape), we created a campaign designed to target African American car shoppers and position the Ford brand as relevant for “a person like me”. Our strategy was make the connection between how Ford “super segment” cars are an extension of personal style and activity. We launched a 360º campaign with a strong focus on social media inspiring our loyalists and fence-sitters to post their #FordAnd stories thus gaining authentic earned awareness amongst African American car shoppers and the community at large.


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