Client: NPR Product: Social Campaign Date: 2014 Studio: UniWorld Group Strategy and Design: Jay Miolla

Description: NPR was launching a new content series called Codeswitch which aims to uncover current stories that deal with race, culture and ethnicity in a authentic and upfront way. I led the team that created a messaging campaign closely tied to each story which exposes the words and phrases that challenge the reader to face the continued inequality of segments within our society.