Client: United States Marine Corps Product: Digital & Social Campaign Date: 2013 Studio: UniWorld Group

Description:The United States Marine Corps had never initiated a dialog with the Asian-Pacific Islander segment. Using the celebratory month as a launch window, we created a focused social campaign born from digital insights. This Facebook execution allowed users to explore content and watch proof source videos of Marines talk about their experiences growing up as an Asian American en route to the United States Marine Corps.